做外賣(mài)的越來(lái)越多，用外賣(mài)的客戶(hù)也是越來(lái)越多，競(jìng)爭(zhēng)越來(lái)越大。我們知道，菜品的質(zhì)量和新鮮感對(duì)復(fù)購(gòu)留存具有重要作用。兩者都是通過(guò)提升顧客的消費(fèi)體驗(yàn)，從而實(shí)現(xiàn)顧客留存的目的。說(shuō)到顧客的消費(fèi)體驗(yàn)，就不得不提到一個(gè)經(jīng)常被店鋪忽略，但顧客格外重視的因素--一次性外賣(mài)打包盒（外賣(mài)顏值）。

　　More and more people are making takeout, and the number of customers using takeout is also increasing, with increasing competition. We know that the quality and freshness of dishes play an important role in retaining repeat purchases. Both aim to retain customers by enhancing their consumption experience. When it comes to the consumer experience of customers, it is necessary to mention a factor that is often overlooked by stores, but customers attach great importance to - disposable takeaway packaging boxes (takeaway appearance).

　　在餓了么、美團(tuán)等外賣(mài)配送平臺(tái)的評(píng)價(jià)體系中，包裝評(píng)分是單獨(dú)的一項(xiàng)指標(biāo)。這是因?yàn)榘b的優(yōu)劣，直接關(guān)系到餐品在配送過(guò)程中熱量的流失程度、質(zhì)量和風(fēng)味的保存程度。

　　In the evaluation system of food delivery platforms such as Ele.me and Meituan, packaging rating is a separate indicator. This is because the quality of packaging directly affects the degree of heat loss, quality, and flavor preservation of the food during delivery.

　　然而，我們發(fā)現(xiàn)，很多外賣(mài)店鋪為了降低成本，使用的都是質(zhì)量較為一般的包裝。這便導(dǎo)致在配送過(guò)程中，即使配送人員盡量小心，灑落湯汁、包裝變形等情況仍然經(jīng)常發(fā)生，這不僅影響了顧客的消費(fèi)體驗(yàn)，降低他們復(fù)購(gòu)的可能性，也會(huì)給店鋪帶來(lái)差評(píng)，影響店鋪的排名。

　　However, we have found that many food delivery stores use packaging with average quality in order to reduce costs. This leads to frequent incidents during the delivery process, even if delivery personnel try their best to be careful, such as spilling soup and packaging deformation. This not only affects the customer's consumption experience and reduces their likelihood of repurchase, but also brings negative reviews to the store, affecting its ranking.

　　現(xiàn)在大多數(shù)外賣(mài)店鋪使用的包裝，都以普通的或者廉價(jià)的打包盒為主。這種打包盒雖然能夠盛裝食物，但在保護(hù)菜品、保持溫度和提升顏值等方面的作用卻不盡人意。與專(zhuān)門(mén)設(shè)計(jì)和私人訂制的一次性外賣(mài)打包盒盒有很大差距。

　　Nowadays, most food delivery shops mainly use ordinary or inexpensive packaging boxes. Although this packaging box can hold food, its effectiveness in protecting dishes, maintaining temperature, and enhancing appearance is not satisfactory. There is a significant difference between disposable takeaway packaging boxes that are specially designed and custom-made.

　　壹諾包裝設(shè)計(jì)師認(rèn)為，優(yōu)質(zhì)的外賣(mài)產(chǎn)品包裝，至少能為店鋪帶來(lái)以下三大好處（壹諾包裝有專(zhuān)門(mén)的設(shè)計(jì)部，專(zhuān)注設(shè)計(jì)+生產(chǎn)的整體解決方案）：

　　The designer of Yino Packaging believes that high-quality takeout product packaging can bring at least three major benefits to the store (Yino Packaging has a dedicated design department that focuses on the overall solution of design and production):

　?。?）提升菜品顏值，更多新客戶(hù)

　　(1) Enhance the appearance of dishes and attract more new customers

　　作為菜品的一部分，優(yōu)質(zhì)的包裝可以裝點(diǎn)菜品的顏值，給顧客留下良好的第一印象，最終提升顧客的消費(fèi)體驗(yàn)。

　　As a part of the dish, high-quality packaging can enhance the appearance of the dish, leave a good first impression on customers, and ultimately enhance their consumption experience.

　?。?）保證菜品質(zhì)量，更多回頭客

　　(2) Ensure the quality of dishes and attract more repeat customers

　　讓菜品在外賣(mài)配送的過(guò)程中，減少湯汁灑落的情況，還能保持菜品的溫度和味道，使外賣(mài)餐品也擁有不遜于堂食的質(zhì)量，贏得顧客的好感。

　　Reduce the spillage of soup during the delivery process of food delivery, while also maintaining the temperature and taste of the dishes, so that the quality of food delivery is not inferior to that of dine in, and win the favor of customers.

　?。?）樹(shù)立品牌形象，更好競(jìng)爭(zhēng)力

　　(3) Establishing brand image and enhancing competitiveness

　　精美的包裝，更容易體現(xiàn)店鋪對(duì)待顧客的認(rèn)真態(tài)度和其整體風(fēng)格，尤其是使用現(xiàn)在提倡的環(huán)保材料，高顏值包裝和網(wǎng)紅包裝等，能夠在讓顧客更加放心的同時(shí)，充分展現(xiàn)店鋪的社會(huì)擔(dān)當(dāng)，有助于外賣(mài)店鋪樹(shù)立品牌形象，提高品牌影響力。

　　Exquisite packaging is more likely to reflect the store's serious attitude towards customers and its overall style, especially with the use of environmentally friendly materials, high aesthetic packaging, and internet celebrity packaging that are now advocated. This can not only reassure customers but also fully demonstrate the store's social responsibility, helping the food delivery store establish its brand image and improve brand influence.

　　本文由 一次性外賣(mài)打包盒 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊 http://aishaer.cn    真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is dedicated to the friendship of disposable takeaway packaging boxes. For more related knowledge, please click http://aishaer.cn Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned