如今的糕點(diǎn)的外包裝看起來(lái)很漂亮，可以間接吸引顧客購(gòu)買(mǎi)或體驗(yàn)，但這個(gè)外包裝不是隨便做出來(lái)的，而是專(zhuān)業(yè)設(shè)計(jì)師反復(fù)琢磨過(guò)的，設(shè)計(jì)如此小巧而獨(dú)特的包裝需要大量實(shí)踐。今天給大家介紹一下在設(shè)計(jì)這款外包裝時(shí)經(jīng)常會(huì)考慮的問(wèn)題。

Nowadays, the outer packaging of pastries looks very beautiful and can indirectly attract customers to buy or experience. However, this outer packaging is not made casually, but repeatedly pondered by professional designers. Designing such a small and unique packaging requires a lot of practice. Today, I'd like to introduce some problems that we often consider when designing this kind of outer packaging.

一個(gè)好的包裝不僅能在視覺(jué)上吸引消費(fèi)者購(gòu)買(mǎi)產(chǎn)品，當(dāng)然還需要在心理上捕捉消費(fèi)者的興奮情緒，增加購(gòu)物欲望。成功的產(chǎn)品包裝具有促銷(xiāo)的作用，也可以認(rèn)為是一種廉價(jià)的促銷(xiāo)工具。如果消費(fèi)者看到一個(gè)他們非常感興趣的產(chǎn)品，他們會(huì)通過(guò)品牌產(chǎn)品的包裝來(lái)判斷該產(chǎn)品是否是一個(gè)好的產(chǎn)品包裝，這可以起到非常重要的作用。

A good package can not only visually attract consumers to buy products, but also psychologically capture consumers' excitement and increase their shopping desire. Successful product packaging has the function of promotion and can also be regarded as a cheap promotion tool. If consumers see a product they are very interested in, they will judge whether the product is a good product packaging through the packaging of brand products, which can play a very important role.

包裝能夠傳播公司的品牌。如果一個(gè)品牌深入人心，可以在一定程度上增加品牌的知名度，也能給企業(yè)帶來(lái)實(shí)實(shí)在在的利益，所以企業(yè)也愿意花錢(qián)聘請(qǐng)專(zhuān)業(yè)的設(shè)計(jì)人員包裝。

Packaging can spread the company's brand. If a brand is deeply rooted in the hearts of the people, it can not only increase the popularity of the brand to a certain extent, but also bring real benefits to the enterprise. Therefore, the enterprise is also willing to spend money to hire professional designers for packaging.

一是糕點(diǎn)禮盒的包裝設(shè)計(jì)要考慮造型。糕點(diǎn)的外包裝一般是圓形或橢圓形，有時(shí)也可能是方形的。雖然這種外包裝具有固有的形狀，但有時(shí)形狀并不是一成不變的。例如，在考慮形狀時(shí)，必須結(jié)合糕點(diǎn)本身的形狀。

First, the packaging design of pastry gift box should consider the shape. The outer package of cakes is generally round or oval, and sometimes square. Although this kind of outer packaging has an inherent shape, sometimes the shape is not invariable. For example, when considering the shape, the shape of the cake itself must be combined.

一些經(jīng)驗(yàn)較好的設(shè)計(jì)師可以讓顧客看到糕點(diǎn)的外包裝。馬上就能想到這款糕點(diǎn)和它美麗的形象，即包裝可以在一定程度上展現(xiàn)出里面包裝的糕點(diǎn)的輪廓，而這樣的造型更能激發(fā)顧客潛在的購(gòu)買(mǎi)想法。

Some experienced designers can let customers see the outer packaging of pastries. You can immediately think of this pastry and its beautiful image, that is, the packaging can show the outline of the pastry packaged inside to a certain extent, and this shape can stimulate customers' potential purchase ideas.

二是要考慮到封裝設(shè)計(jì)的大小。如果甜點(diǎn)或糕點(diǎn)本身比較小，那么典型的兩三塊，或者七八塊甜點(diǎn)可以放在一個(gè)包里，所以這個(gè)包可能需要做大一些。外包裝不僅起到展示的作用，還起到保護(hù)里面的糕點(diǎn)的作用。因此，外包裝設(shè)計(jì)時(shí)要考慮的三個(gè)問(wèn)題是外包裝的材料。糕點(diǎn)的外包裝材料應(yīng)該是環(huán)保健康的材料。

The second is to consider the size of packaging design. If the dessert or pastry itself is small, the typical two or three pieces, or seven or eight pieces of dessert can be put in one bag, so the bag may need to be bigger. The outer packaging not only plays the role of display, but also plays the role of protecting the cakes inside. Therefore, the three problems to be considered in the design of outer packaging are the materials of outer packaging. The outer packaging material of pastries should be environmentally friendly and healthy.

除了以上要考慮的事情外，不管是怎樣的食品包裝禮盒都還要考慮包裝的顏色搭配。里面的東西是食物，所以在顏色上考慮選擇與食物接近的顏色，或者選擇一些容易引起人們食欲的顏色?？吹竭@樣的顏色，很容易認(rèn)為里面有食物。更多相關(guān)內(nèi)容就來(lái)關(guān)注我們的網(wǎng)站aishaer.cn吧！

In addition to the above considerations, no matter what kind of food packaging gift box, we should also consider the color matching of packaging. The things inside are food, so in terms of color, consider choosing a color close to the food, or choose some colors that are easy to cause people's appetite. Seeing such a color, it's easy to think there's food in it. For more information, please visit our website at aishaer.cn Com!